Leica Camera Greater China has appointed 5ives Communications to deliver brand strategy across PR and social media on a retainer basis. The agency was selected to develop social media content and campaign to boost Leica’s presence in the market. The agency manages communications on both a brand level and product level, along with media relations and influencer engagement. Highlighted PR campaigns include the launch of the first Leica x MEDICOM TOY BE@RBRICK 「M」in Greater China which achieved over a hundred pieces of media coverage, with 100 million circulation and impressions. Social media followers increased by over 40k in the weeks following this iconic campaign communications.